Misdirection and exaggeration are also sales techniques, as well as that of stage magicians. There's a common nucleus here.
Understanding that there is significant overlap between propaganda and sales, I endeavored last year to look into ways to avert the effects of propaganda through ways of shielding oneself from sales pressure. The latter is called sales resistance. Would you be surprised to find that there are many handbooks available to salespeople teaching them how to circumvent sales resistance but not many at all telling consumers how to employ it?
You may be interested in the one article I was able to find in my cursory search. I personally have taken extensive notes (though I've had to adapt them, because again the info is not presented as a way for consumers to effect self-protection). It's "A New Classification of Sales Resistance," by Kenneth Hunt and R. Edward Bashar (_Industrial Marketing Management_, 1999), which can be found here: https://sci-hub.usualwant.com/10.1016/s0019-8501(97)00098-9
Edward Bernays was the nephew of Sigmund Freud -- both Jewish. Bernays' book "Propaganda" explored the use of communication to persuade and manipulate. In one of the most grotesque ironies of history, Bernays' book became the instruction manual for Joseph Goebbels, Hitler's Minister of Propaganda.
After the war Bernays had a lucrative career guiding Madison Avenue in turning us all into consumer gnomes.
I hope you will publish your fantastic piece on hypnosis here. I’ve been waiting to see it!!
Misdirection and exaggeration are also sales techniques, as well as that of stage magicians. There's a common nucleus here.
Understanding that there is significant overlap between propaganda and sales, I endeavored last year to look into ways to avert the effects of propaganda through ways of shielding oneself from sales pressure. The latter is called sales resistance. Would you be surprised to find that there are many handbooks available to salespeople teaching them how to circumvent sales resistance but not many at all telling consumers how to employ it?
You may be interested in the one article I was able to find in my cursory search. I personally have taken extensive notes (though I've had to adapt them, because again the info is not presented as a way for consumers to effect self-protection). It's "A New Classification of Sales Resistance," by Kenneth Hunt and R. Edward Bashar (_Industrial Marketing Management_, 1999), which can be found here: https://sci-hub.usualwant.com/10.1016/s0019-8501(97)00098-9
Fascinating -- and terrifying -- research.
Edward Bernays was the nephew of Sigmund Freud -- both Jewish. Bernays' book "Propaganda" explored the use of communication to persuade and manipulate. In one of the most grotesque ironies of history, Bernays' book became the instruction manual for Joseph Goebbels, Hitler's Minister of Propaganda.
After the war Bernays had a lucrative career guiding Madison Avenue in turning us all into consumer gnomes.